Greece Regional Chamber of Commerce

Not Your Grandmother's Nursing Home



 

 

Greece Regional Chamber of Commerce

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The Village | Rochester Regional Health
 

 

Not Your Grandmother's Nursing Home . . .

By

 

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Sarah E. Lentini

President and CEO

Greece Regional Chamber

 

 

AND

 

 

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Michele Smits

Director of Sales

The Village

 

 

 Also published as 

Senior Housing on New Path

Democrat and Chronicle Guest Column

 By Sarah Lentini and Michele Smits

5/12/17

 

 

Baby Boomers, the large demographic born between 1946 and 1964, have started to hit retirement age and they are redefining what it means to retire.

 

Not surprisingly, the generation that managed at once to be highly sensitive to social justice and freedom and highly focused on material success and possessions continues to drive change in all sectors, including the concept of how and where older adults should live.

 

Representing 25% of the population, 80% of personal financial assets, and perhaps most importantly, more than half of all consumer spending, Baby Boomers are living and working longer and seeking to incorporate choice, independence, and status in the later phases of their lives – much as they did in the earlier phases.

Senior housing communities of all sorts have emerged across the country in recent years, providing many more housing options than have ever existed before.

 

Senior housing tied to menu-driven options such as medical and nursing support, housekeeping, meals, and transportation has taken over a landscape previously dominated by “old age” and nursing homes. These types of communities offer a lifestyle rather than an institutional environment and it isn’t hard to understand why they have been growing in popularity.

 

And the concept continues to evolve. Senior housing communities such as The Village at Unity and The Village at Mill Landing, the newest older adult campus developed as a successful collaboration between Rochester Regional Health and Columbia/Wegman Greece LLC – which builds assisted living communities nationwide – cater to healthy functional individuals as well as those who necessitate a little more assistance, and – increasingly – to couples, who are looking for sophisticated amenities. The campuses incorporate various highly desirable features such as elegant buildings and grounds, upscale apartments, a massage therapy room, fitness facilities, a large-screen movie theatre with comfortable seats, daily transportation, and three diverse on-site restaurants with top quality cuisine. The Village at Mill Landing even includes an outside fire pit on the terrace. The Village has housing options open to people as young as 55.

 

The change was overdue. Aging can and should be a continuum – not a hard line in the sand – and an experience that gracefully incorporates needed supports and maximizes independence and life.

 

2017 Health and Senior Housing Expo

 

[Editor's Note: This event took place in May 2017 and has now passed.]

 

The Village, a Rochester Regional Health community, has partnered with the Greece Regional Chamber of Commerce and its membership to showcase a broad range of health and life issues and solutions. On Saturday, May 20, from 10:00 am to noon at The Village at Unity, the public is invited to a Health & Senior Housing Expo, presented by Rochester Regional Health, which will include over 40 exhibitors and 4 concurrent presentations held every 15 minutes on topics such as maximizing family health through nutrition and lifestyle; emerging senior housing communities and choices; individual and group medical, dental and vision health insurance options for all ages; and the art of healing: the role of creativity in the grieving process. The event is free and open to all. Plenty of free parking is available on The Village at Unity campus and free shuttles are also available. Visit www.greecechamber.org or call 585.227.7272 for more information on the event. For information on The Village, call 723-7442 or visit VillageSeniorCommunities.org

 

Sarah E. Lentini

President and CEO

Greece Regional Chamber of Commerce

585-227-7272

Sarah@GreeceChamber.org

 

 

Michele F. Smits

Director of Sales

The Village

585-723-7442

michele.smits@rochesterregional.org

 

  

 

 

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